By L. L. THURSTONE AND E. J. CHAVE
"The Measurement of Attitude: A Psychophysical Method and Some Experiments with a Scale for Measuring Attitude toward the Church" presents a comprehensive exploration of a novel psychophysical approach to measuring attitude, specifically focusing on attitudes toward the church. This groundbreaking work delves into the intricacies of human perception and cognition to provide a systematic and empirical framework for gauging individuals' attitudes with precision and depth. By detailing a series of meticulously designed experiments, this book offers valuable insights into the complexities of attitude measurement and opens up new avenues for research in psychology and related fields. A must-read for scholars, researchers, and practitioners interested in understanding and quantifying attitudes in a rigorous and innovative manner.
UNIVERSITY OF CHICAGO PRESS CHICAGO • ILLINOIS. 1920. 108p.