By Gerald Zaltman and Robert Duncan

"Strategies for Planned Change" delves into the intricate world of organizational transformation. Authored by renowned change management expert, this book unravels the complexities of initiating and implementing strategic changes within organizations. From developing comprehensive change management plans to navigating resistance, this comprehensive guide equips readers with practical strategies to successfully drive planned change initiatives. Packed with real-world examples and actionable insights, this book is an indispensable resource for leaders, managers, and change agents seeking to navigate the ever-evolving landscape of organizational change.

NY. Wiley. 1977. . 401p.