Mainstream Media Use In Far-Right Online Ecosystems

By Mario Peucker, Thomas J Fisher, Jacob Davey

The media does not enjoy a high level of trust among Australians, as many people question the commitment of mainstream media to objective and nonpartisan reporting. While this mistrust is widespread, it manifests in particularly antagonistic ways within far-right milieus, where mainstream media is often seen through a conspiratorial lens as the ‘enemy of the people’ who actively conspire against the wellbeing of ‘ordinary’ or ‘white’ people. This almost unanimously hostile perception, however, does not stop people within far-right online spaces from posting mainstream media outputs to convey ideological messages in their online communities. Context This research report presents key findings from an analysis of far-right online communities on Facebook and the alt-tech fringe platform Gab, which has been described as a ‘right-leaning echo chamber’ (Lima et al. 2018:1). The study was conducted by researchers at the Institute for Sustainable Industries & Liveable Cities at Victoria University (VU), in collaboration with the Institute for Strategic Dialogue (ISD), within the research stream ‘Dynamics of Violent Extremism’ at the Centre for Resilient and Inclusive Societies (CRIS). What we did The research combines quantitative and qualitative methods. We analyzed around 11,000 Facebook posts and 45,000 Gab posts by Australian-based accounts and users who meet our working definition of far-right (see section 2). This quantitative analysis offers insights into the prevalence of mainstream media sources in their far-right online messaging and which outlets are particularly frequently shared. In addition, we conducted a qualitative multimodal in-depth analysis of a quasi-random sample of 224 Facebook and 298 Gab posts that contained an outbound link to a URL domain associated with a mainstream media outlet. This qualitative analysis allowed us to identify how mainstream media are (re)framed and (mis)appropriated within these far-right online space to deliver certain ideological messages.    

Melbourne; The Centre for Resilient and Inclusive Societies. August 2022. 26p.