By Robert A.LeVine and Donald .T Campbell

Origins and Purpose: The book originated from a 1958 seminar oninternational relations, highlighting the lack of cross-cultural data oninterethnic relations. It aims to address this gap by proposing acooperative research project on ethnocentrism.

Ethnocentrism Defined: Ethnocentrism is described as viewing one's own group as the center of everything, with other groups rated andscaled in reference to it. This includes attitudes, emotions, and collective actions that reinforce group solidarity and intergroup conflict.

Theoretical Framework: The book surveys various social science theories about ethnocentrism, focusing on cross-cultural variations in ethnocentric actions, institutions, ideologies, and attitudes. It aims to clarify contradictions and agreements among these theories.

Research Methodology: The authors developed a field manual for ethnographic research on ethnocentrism, emphasizing the importance of understanding both in group and out group dynamics.

John Wiley & Sons Inc., 1972, 310 pages