By Aaron Lynch

From the Preface:” This book introduces a new branch of science dealing with the evolution of ideas that program f for their own retransmission. These self-spreading ideas have been called memes ever since zoologist Richard Dawkins coined the term in his 1976 book, The Selfish Gene. After ten chapters on genetic evolution, he devoted the closing chapter to the nongenetic evolution of memes. Two years later, I independently reinvented this theory of self-propagating ideas, and realized that ti would someday warrant a whole book. I had coined a different neologism back then, but later adopted the term meme after a friend told me about Dawkins's meme chapter.”

NY. Basic Books, 1996. 194p. CONTAINS MARK-UP