By Corinne Worthington, Erin McFadden, Aaron Greenberg, and Eleni Manis

A year and half post-Roe, ad tech companies continue to surveil abortion seekers on abortion scheduling and abortion advocacy websites.

While ad tech companies make it incredibly difficult to avoid tracking, medical providers and advocacy organizations should take steps to minimize tracking on abortion scheduling and patient-facing informational pages.

Abortion seekers should not let these concerns stop them from seeking care, and the risk to any one individual is likely low at this stage, but the long-term implications are dire.