By B. F. Skinner

In this profound and profoundly challenging book, the great behaviorist B. F. Skinner, re­garded by many as the most influential and con­troversial living psychologist, author also of the celebrated utopian novel Walden Two, makes his definitive statement about man and society. Insisting that the frightening problems we face in the world today can be solved only by dealing much more effectively with human be­havior, Skinner argues that our traditional con­cepts of freedom and dignity must be sharply revised. They have played an important histori­cal role in man’s struggle against many kinds of tyranny, he acknowledges, but they are now re­sponsible for the futile defense of a free and worthy autonomous man; they are perpetuating our use of punishment and are blocking the de­velopment of more effective cultural practices. Basing his arguments on the massive results of the experimental analysis of behavior in which he pioneered, he rejects traditional explanations of behavior in terms of states of mind, feelings, and other mental attributes in favor of expla­nations to be sought in an individual’s genetic endowment and personal history. He tells why, instead of promoting freedom and dignity as personal attributes, we should direct our atten­tion to the physical and social environments in which people live. It is the environment that must be changed rather than man himself if the traditional goals of the struggle for freedom and dignity are to be reached.

Alfred Knopf. 1971, 293p.