Teetering on the Brink: Japan’s online ivory trade

By R. Nishino and T. Kitade  

 TRAFFIC conducted online surveys to track changes after voluntary ivory bans were introduced from November 2019 on Yahoo Shopping and Yahoo Auction, Japan’s largest platforms for online ivory trade, following similar voluntary bans already implemented by Rakuten-Ichiba, Rakuma and Mercari. The trading practices of a major auction house, Mainchi Auction, and trends in illegal ivory exports were also examined to understand better the domestic ivory market in Japan. The COVID-19 pandemic has made it difficult to assess physical markets. RESULTS: Effective measures by companies The number of shops selling ivory on Yahoo Shopping and Rakuten-Ichiba as B2C (business to consumer) trade and the volume of ivory trade on Yahoo Auction, a mixture of B2C and C2C (consumer to consumer) trade, have reduced by almost 100% and more than 99%, respectively as a result of the platform-wide voluntary ivory ban. There was no observable shift in either B2C or C2C trade to other platforms after the introduction of the ivory ban on Yahoo’s platforms. Monitoring of ivory bans by companies such as Mercari and Rakuma was seen to have been effective 

TRAFFIC, Japan Office, Tokyo, Japan., 2020. 30p.