Microtargeting Unmasked: Safeguarding Law Enforcement, the Military, and the Nation in the Era of Personalized Threats

By Lindsay, Greg; Brown, Jason C.; Johnson, Brian David; Owens, Christopher; Hall, Andrew; Carrott, James H.

From the document: "Microtargeting is the practice of collecting and analyzing personal data to create highly specific messaging for advertising, marketing, and influence campaigns. With microtargeting, the adversary's goal is to destabilize the leadership and decisionmaking of federal institutions tasked with protecting the population. This report describes how, in the coming decade, state and non-state adversaries will use microtargeting tactics to attack high-value individuals (HVIs) in military, law enforcement, and civilian leadership to stigmatize, extort, and even assassinate figures crucial to the security and stability of the United States. Adversaries will also use microtargeting tactics to manipulate and exploit individuals in proximity to HVIs when the HVI is unreachable (e.g., physical proximity, familial ties, business associates, and/or friends)."

Army Cyber Institute, West Point; United States. Secret Service; Arizona State University. Threatcasting Lab. 2023. 88p.