What Makes an Influence Operation Malign?

By Yadav, Kamya; Riedl, Martin J.; Wanless, Alicia; Woolley, Samuel C.

From the document: "Companies, politicians, and governments are constantly working to motivate audiences to think and act favorably toward them. Think of a billboard promoting a fast-food chain, a political campaign video on YouTube, or a government-led polio vaccination drive. But some influence operations go too far and undermine democracy, which depends on the integrity of information. Can influence operations be assessed to distinguish those that are acceptable from those that are not? This paper explores three potential criteria--transparency in origins, quality of content, and calls to action--to assess the acceptability of an influence operation in the context of democracies."

Carnegie Endowment for International Peace. 2023. 30p.