The Gun Industry’s Power Broker: A Closer Look at the National Shooting Sports Foundation (NSSF), the Front Group for America’s Gun Makers and Sellers

By Everytown for Gun Safety

Every January, thousands of firearm, ammunition, and accessory manufacturers and importers gather in Las Vegas to show off their new products at the largest trade show of its kind. The Shooting, Hunting, Outdoor Trade (SHOT) Show is the gun industry’s biggest event of the year, garnering some 55,000 attendees in 2020, before the pandemic, and currently boasting more than 2,400 exhibitors.1 But unlike other gun shows, the SHOT Show is a closed-door event open only to exhibitors, potential customers who buy in bulk — including gun wholesalers, retailers, and military and law enforcement personnel — and media outlets that regularly cover firearms.

The first event associated with the annual SHOT Show falls on Martin Luther King Jr. Day, when attendees are shuttled 30 miles into the desert to shoot hundreds of new guns from various manufacturers at a massive outdoor shooting range in Boulder City, Nevada.2 The official convention then takes place indoors, at the Venetian Expo Center and Caesars Forum in Las Vegas, where attendees can walk “13.9 miles of aisles”3 over four days to inspect all the new guns, ammo, and related gear on display — after getting through security....

New York: Everytown for Gun Safety, 2023.